What are the characteristics of the operating model of amusement facilities?

The characteristics of the business model of amusement facilities can be summarized as follows:

Diversified services:

Amusement parks not only provide amusement facilities, but also provide catering, shopping, accommodation and other services to provide tourists with a full range of experiences.

For example, a children's park with multiple projects can simultaneously operate projects such as maternal and child life halls and baby swimming pools to meet the needs of more consumer groups.

Diverse operating methods:

The business model is diverse, including ticket charges, membership system, additional services (such as rental toys, clothing, etc.), event planning, cooperative promotion, etc. The membership system can attract customers to patronize for a long time and increase customer stickiness. Additional services and event planning can increase revenue sources and increase visibility.

Theming and customization:

Amusement parks can be divided according to different themes, such as parent-child amusement parks, theme amusement parks, water parks, etc., to provide tourists with unique experiences. Water amusement facilities provide customized experiences, such as VIP areas, private swimming pools, etc., to meet the personalized needs of tourists.

Educational and interactive:

Some amusement facilities not only provide entertainment, but also focus on educating and entertaining, such as popular science entertainment game projects. Water amusement equipment is highly interactive, which can enhance the feelings between tourists and increase participation.

Digitalization and intelligence:

Use technology to innovate operating models, such as launching online reservation systems and virtual reality amusement projects, to enhance the experience of tourists. The trend of intelligence is obvious, and intelligent interactive experience equipment can adjust the operating mode according to the preferences of tourists to provide personalized experience.

Environmental protection and sustainable development:

Amusement equipment manufacturers have begun to focus on the use of environmentally friendly materials to reduce the impact on the environment. Amusement parks have also begun to pay attention to environmental protection measures such as energy conservation and emission reduction, and water resource recycling.

Marketing and promotion:

Amusement parks increase their visibility and attract customers through cooperative promotion and online marketing. Use social media, websites and other online channels for publicity and promotion to achieve precision marketing.

Industry chain integration:

Some amusement parks try to open up the entire industry chain and increase potential income projects, such as setting up theme restaurants and derivatives sales stores. Integrating the industry chain can lay the foundation for the sustainable development of the brand.

In summary, the business model characteristics of amusement facilities are mainly reflected in diversified services, diverse operating methods, themes and customization, education and interactivity, digitization and intelligence, environmental protection and sustainable development, marketing and promotion, and industrial chain integration. These characteristics enable amusement parks to meet the needs of different tourists and provide rich and diverse amusement experiences.